Lybbie

The Client

Lybbie empowers parents with the personalized support, confidence, and tools to develop and maintain a healthy milk supply, prioritizing the overall health of mom and baby.

The Project

Developing the brand foundation for an innovative, multi-faceted woman-founded startup that prepares parents for a successful and sustainable breastfeeding experience. Our goal was to develop and create a branding house to support the market launch of the Lybbie brand, website, and app; and to build a strong brand deck for fundraising efforts.

• Brand development and strategy

• Brand messaging

• Investor relations

The Outcome

Our work with Lybbie culminated in a clearly-defined mission and brand messaging, a new logo, and a portfolio of custom visual assets that all seamlessly integrate into the brand's internal and external touchpoints, providing a differentiated user experience for maximum breastfeeding success.

A bold yet sophisticated logotype and accompanying hand drawn brand marks bring balance to Lybbie's brand visuals, all grounded in a soothing and differentiated color palette that extends across the brand's digital presence.

The brand's messaging house is rooted in offering support, stability, and resources to all families—featuring a strong brand statement, essential core values, pillars, and keywords that unify the brand across all of its materials.

Following our brand development efforts, we used Lybbie's foundation to create a pitch deck for fundraising efforts, which clearly and professionally communicates the brand's mission, goals, aesthetic, and omnichannel brand alignment to potential investors and partners.