Fontainhas

The Client

Fontainhas is an inviting Chai and wine bar located in Brooklyn’s Dumbo neighborhood, combining Indian culinary traditions with thoughtful innovation.

The Project

The Fontainhas concept was born from a love of Chai, community, and a desire to create a warm gathering space that bridges Indian heritage and modern hospitality. Our goal was to develop and implement a distinct brand identity and seamless opening strategy that celebrates Fontainhas’ cultural roots, while creating an inviting and innovative dining experience.

• Brand identity

• Messaging development

• Opening PR & implementation

The Outcome

Our project produced a cohesive brand identity that honors Fontainhas’ Indian heritage while emphasizing its innovative hospitality approach, including foundational messaging, a polished visual identity, and strategic materials to ensure a successful launch.

A vibrant visual identity and cohesive messaging strategy transformed Fontainhas into a recognizable and beloved neighborhood brand.

Thoughtful PR planning and partnerships resulted in glowing press coverage in top publications, generating excitement and foot traffic before and after opening.

Branded collateral and in-store signage captured the essence of Fontainhas, ensuring an on-brand experience from first impressions to every interaction.