Camp Days
The Client
Camp Days is a centralized platform that simplifies how families discover, organize, and manage kids’ camps and activities. Designed for both parents and camps, the brand brings clarity and structure to an otherwise fragmented planning experience.
The Project
Group Creative supported Camp Days to shape a clear, intuitive digital presence that aligns brand, platform, and product storytelling — ensuring the experience feels approachable for families while supporting growth and adoption from camps.
Brand strategy and identity
Web design and development
Platform development support
Go-to-market strategy and toolkit
The Outcome
From initial brand discovery through launch, Group Creative provided end-to-end support across strategy, identity, and execution. A cohesive visual language and messaging framework were applied across the website, platform, and marketing materials, resulting in a successful launch.
We led a comprehensive discovery to clarify brand strategy, including positioning, audience, and value. Our brand identity work informed a cohesive visual language and messaging framework designed to scale across product, web, and marketing.
We designed and built a streamlined website that translates a complex, multi-sided platform into an intuitive experience. The site balances clarity, credibility, and ease of use for both families and camps.
We partnered closely with the product team to support platform development through a brand lens. This ensured consistency across UX, language, and visual cues as features and flows came to life.
To support Camp Days, we developed a go-to-market strategy including launch messaging and flexible templates to support rollout across key channels. These tools equipped the Camp Days team to communicate clearly, consistently, and confidently at launch and beyond.
